||DR. SAFIEK BIN MOKHLIS
|Qualifications and Position
BBA (UPM), M.Sc. (UPM), Ph.D. (Stirling)
Postgraduate and Research Coordinator, Dept of Management and Marketing
Current teaching areas:
Publications (Latest publications)
Refereed journal articles
Mokhlis, S., Nik Mat, N. H. & Salleh, H. S. (2010). Ethnicity and choice criteria in retail banking: A Malaysian perspective. International Journal of Business and Management, 5(6), 98-105.
Mokhlis, S. & Salleh, H. S. (2009). Decision-making styles of young Malay, Chinese and Indian consumers in Malaysia. Asian Social Science, 5(12), 50-59.
Mokhlis, S. & Salleh, H. S. (2009). Consumer decision-making styles in Malaysia: An exploratory study of gender differences. European Journal of Social Sciences, 10(4), 574-584.
Mokhlis, S. (2009). Malaysian Chinese consumers: Their ethnic attitudes and shopping orientations. International Journal of Business and Management, 4(11), 53-62.
Mokhlis, S. (2009). Determinants of choice criteria in Malaysia’s retail banking: An analysis of gender-based choice decisions. European Journal of Economics, Finance and Administrative Sciences, 16(February), 18-30.
Mokhlis, S., Salleh, H. S. & Nik Mat, N. H. (2009). Commercial bank selection: Comparison between single and multiple bank users in Malaysia. International Journal of Economics and Finance, 1(2), 263-273.
Mokhlis, S. (2009). Relevancy and measurement of religiosity in consumer behavior research. International Business Research, 2(3), 75-84.
Mokhlis, S. (2009). Adapting Consumer Style Inventory to Chinese consumers in Malaysia: An international comparison. Journal of Global Business Management, 5(1), 60-68.
Mokhlis, S. (2009). Religious differences in some selected aspects of consumer behaviour: A Malaysian study. Journal of International Management Studies, 4(1), 67-76.
Mokhlis, S. (2009). An investigation of consumer decision-making styles of young-adults in Malaysia. International Journal of Business and Management, 4(4), 140-148